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This course is delivered by focusing on a number of issues such as: • the concept of brand management including themes such as brand assets (awareness and ...
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Kursen har en beteendevetenskaplig tonvikt och behandlar den samtida ledningsfunktionens roll och innehåll. Aktuella frågor av avgörande betydelse för ledar...
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Upon successful completion of the course, students will be able to: - have a detailed understanding of project management concepts from a contextual, global...
The course will offer a detailed understanding of what service is, how it differs from goods and what role it plays in today's consumption and sales. A major...
Through exposure to competitive marketing strategy, the principles of competitive intelligence, the intricacies of managing customers and the development of ...
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